Gaming is a field that\u2019s growing exponentially year after year both locally and worldwide. Starting as a niche, \u201cgeek\u201d oriented industry, gaming\u2019s mainstream appeal grew beyond everyone\u2019s wildest expectations.<\/p>\n
In 2021, the music and film industry combined generated approximately 142.4 Billion, while the gaming industry by itself generated over $195 Billion in global revenues.<\/p>\n
The gaming audience grew, too. From being a niche audience, there are now over 3 Billion players across the globe. With this incredible number, it\u2019s no surprise that many corporations and brands like Mercedes, Mcdonald\u2019s, Intel, and more are investing heavily to appeal to gamers.<\/p>\n
So, with this established, here are the three main methods brands use to connect themselves to the gaming audiences<\/p>\n
1. Sponsoring Gaming Events<\/p>\n
Gamers appreciate the chances to compete and prove themselves. That\u2019s why all the major brands in the world are competing to sponsor gaming events and tournaments around the globe.<\/p>\n
2. Influencers\u2019 campaigns<\/p>\n
Gaming influencers are watched by billions of people worldwide and so the practice of advertising through them has become very common. Other than their reach, the advantage they provide is relatability. As gamers can easily resonate with other gamers, it\u2019s easier for them to convey the values of brands to their audiences.<\/p>\n
One of the best ways to grab gamers\u2019 attention is to advertise through their champions and role models. That\u2019s why sponsoring Esport teams has become very prominent in recent years.<\/p>\n
3. Esports sponsorships<\/p>\n
One of the best ways to grab gamers\u2019 attention is to advertise through their champions and role models. That\u2019s why sponsoring Esport teams has become very prominent in recent years.<\/p>\n
To conclude, gaming has become an important part of many people\u2019s lives, and it\u2019s a huge competitive advantage to be advertised in it whether it\u2019s through events, influencer campaigns, or Esports sponsorships.<\/p>","protected":false},"excerpt":{"rendered":"
Gaming is a field that\u2019s growing exponentially year after year both locally and worldwide. Starting as a niche, \u201cgeek\u201d oriented industry, gaming\u2019s mainstream appeal grew beyond everyone\u2019s wildest expectations. In 2021, the music and film industry combined generated approximately 142.4 Billion, while the gaming industry by itself generated over $195 Billion in global revenues. The […]<\/p>","protected":false},"author":1,"featured_media":174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5,4],"tags":[],"class_list":["post-196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media","category-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/posts\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":1,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"predecessor-version":[{"id":210,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/posts\/196\/revisions\/210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/media\/174"}],"wp:attachment":[{"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.redbananas.com\/ar\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}